Publication evaluation, print and online. Is editorial meeting audience needs? Are your editorial, circulation and sales/marketing strategies aligned? Is the integration of print and digital optimal? Are sales and editorial properly integrated with trade show and event divisions? We can guide publishers to answer these questions and correct problems.
Government marketing. The government market for IT products and services is the largest in the world, and we have long experience in it. We help contractors with product positioning, reseller strategy, marketing, white papers, events and gaining visibility in the federal market. Need a sales event speaker? Tom's your man.
Media training. We can help you deal with the press, answer a hostile reporter, or handle a crisis situation. We can train you and your staff to speak more effectively. And we can teach you to craft your story to improve chances of editorial reception.